Swarovski Opens Concept Store

Looking lovely in white, Gossip Girls star Blake Lively hosted the opening of the Swarovski CRYSTALLIZED Concept Store in New York on Thursday, June 25th.

Lively was joined by Chloe Sevigny, Lucy Liu, and Evan Rachel Wood as she unveiled the special editions necklaces for the launch of the store. All the proceeds go to benefit charity: water, a non-profit organization bringing clean and safe drinking water to people in developing nations.



"The availability of clean water is such an important issue and it is wonderful to be involved in a project that is striving to make this basic resource available to all people throughout the world," Lively said.

The Swarovski Concept Store will offer customizable jewelry for its customers, as well as collections from cutting edge designers.



So if you’re in New York City and want a cool, new item for your girls’ night ‘to do’ list or a groovy gift idea for your bridesmaids, head to the Swarovski store where you can sip iced lattes while they put the finishing touches on your customized jewelry piece.

A much better idea for bridesmaids' gifts than a (snore) picture frame or a scented candle, right?