Julianne Moore: Bvlgari's Blingy Beauty

When Julianne Moore bared all for the Bvlgari Serpenti campaign last year, I was - shall we say - skeptical about her choice to add 'jewelry spokesmodel' to her resume. Why does a serious, successful actress need to get naked to peddle high-end jewelry?


The answer, of course, was - she gets to peddle (aka wear and probably OWN) some of the most beautiful baubles on the block. And since they've always got her in her birthday suit (what better way to wear 50+ carat emerald earrings?), she's certainly reminding Hollywood that she's still viable leading lady material.



So I'm over my concern. Ms. Moore knows EXACTLY what she's doing. Even though the city of Venice banned her lion-laden campaign ads for being to 'lewd'. (Italians? Not appreciating nudity? What gives?)

Just look at the jewelry she gets to wear - like this latest entry from Bvlgari's recent 'Save The Children' event in Rome earlier this week.

The emerald earring choice just keep on giving...

What do you think of Ms. Moore's new career as the jewelry world's lucky leading lady? Sell-out or smart cookie?